2025 Year in Review

While we’re working every spare moment on some cool stuff for 2.0 that we hope we can ship in February or thereabouts let’s have a quick recap of what 2025 looked like.

…and yes we’re late to this but we were working hard on the code rather than all this “marketing nonsense”! But to be honest, it’s helpful for us to reflect on what we learned too.

The New Mac Flurry

We kicked off with our March 2025 release of Mac support with a Mac-specific UI adaptation, full menu support, keyboard shortcuts and new screenshot files detection.

We also had a bunch of kind mentions from outlets including Stephen Robles on his YouTube channel. You should definitely check out his videos for great iOS and macOS tips.

We were really pleased with how the Mac version was received.

⚠️ Content Warning: App Business Nerdery

This release led to some learnings about shipping Mac apps:

1. The market is obviously very small compared to iOS so it doesn’t generate much revenue by comparison, however Mac users seems to use the app more frequently than other users.
2. Getting featured in the Mac App Store home page destroys all your other App Store Connect stats. You get millions of impressions from people just opening the App Store app. This doesn’t move the needle in revenue terms because they are low-intent and now you have to exclude Mac data from all charts to be able to see anything meaningful.

By mid-March we hit the “$1000 MRR¹” indie app milestone, which is a first for my indie apps by a long way! It’s not a life-changing amount but it’s definitely progress.

Size Matters

May rolled around, and we got to ship version 1.3 with custom output sizes, AKA “Snell mode,” and some funky new striped backgrounds, including our Pride and Solidarity backgrounds just in time for Pride Month and WWDC!

Shinier than a Dictator’s Gold Toilet

We spent the summer sorting out our iOS and macOS 26 UI changes for Liquid Glass and come September we shipped 1.4 with a cleaner content-centric UI and support for all the new iPhone 17 and Apple Watch models on day one.

⚠️ Content Warning: App Business Nerdery

Being our first annual renewal year since launch we did see annual subscription churn for the first time but it was not nearly as bad as we feared.

Each major jump in subscriptions you get in year 1 due to advertising or featuring results in a relatively large loss of subscribers in the year that follows, as these kinds of users are typically lower “intent” than users who find your app organically.

Unless you’re growing as much as you did in the first year, this kind of thing is however painful to watch and very noticeable 😭

Still, we held above $1000 MRR.

Overall, a Huge Year

We have closed out 2025 well on the way to a 2.0 release and without shipping any bullshit AI features! Perhaps in 2026 we’ll just have AI generate your screenshots for you. What could possibly go wrong?

We’re almost 18 months into the Shareshot release journey, and we have a feature roadmap that will easily keep us busy for the next 5 years… so thank you to everybody who is along for the ride.

If you haven’t already please take a few seconds to rate or review Shareshot as it really helps new people discover us. I know for a fact that there’s many thousands of you who haven’t 🙏